Ordering a customized wedding ring is a complex process—especially online. As a company specializing in custom, handcrafted wedding rings, this was a problem Lashbrook was all too familiar with. While the process for ordering custom rings worked great in person, Lashbrook needed a way to give shoppers that same experience and satisfaction online. By trusting Tech9 to build the digital experience, Lashbrook opened a new revenue stream, improved their profit margins, and increased their average order value by 25%.